As an important platform for protecting consumer rights in China, March 15th is designated as "315 International Consumer Rights Day," with the associated 315 Gala being a stage that exposes various fraudulent, deceptive, and infringing behaviors. The 2024 315 Gala once again revealed some illegal brands, sparking widespread social attention. In this analytical article, we will delve into the stories behind the brands exposed at the 315 Gala, analyzing the advertising pitfalls and illegal actions involved. By dissecting these cases, we aim to highlight the importance of consumer vigilance when facing advertisements, as well as the compliance standards that brand enterprises should adhere to. Let's step into this advertising minefield together and learn how to avoid its risks while protecting our rights.